Pickle

Pickle is a fashion rental app reimagining how women get dressed. With a growing creator community, the brand was looking for a way to bring their digital platform to life in person during one of Miami's biggest weekends of the year.

First Move designed and produced the Pickle Pit-Stop, a three-day brand activation timed around F1 weekend. The experience opened with an influencer preview bringing together some of the city's most influential creators, followed by a two-day community popup open to Pickle users and locals.

From concept development and experience design to partner outreach, on-site execution, and content production, we managed every detail from start to finish.

BRANDS WE PARTNERED WITH

A curated ecosystem of brand partners across beverage, beauty, wellness, and lifestyle elevated the experience and helped offset production costs. Partners included Vacation Inc, Truvani, Paume, RPZL, Fazit Beauty, 4AM Skin, Georgi, Saint James Ice Tea, Catrice Cosmetics, Blake Brown Beauty, Beia, among many others.

INFLUENCERS WHO JOINED

The influencer preview gathered a hand-selected group of creators with a combined audience of over 4 million followers, all chosen for their alignment with the Pickle community and the quality of their content.

BRAND EXPOSURE

The Pickle Pit-Stop put the brand in front of a highly targeted, fashion-forward audience during one of the most anticipated weekends of the year, generating 43M in organic social reach.

AUDIENCE ENGAGEMENT

550+ total attendees across the influencer preview and community popup. 600+ pieces of content captured and delivered across the three-day activation.

BRAND SYNERGY

A carefully curated partner ecosystem across beverage, beauty, wellness, and lifestyle brought distinct layers of interaction to the experience, each selected for their alignment with the Pickle community and the energy of F1 weekend.

CONTENT STRATEGY AND RELATIONSHIPS

The activation generated a full production library for Pickle's digital channels and established valuable relationships with key brand partners, setting the stage for future collaborations and cross-community growth.